“It’s all true: Everything is fake,” tweeted Former Reddit CEO Ellen Pao regarding a WednesdayNew York Magazine article which reveals that internet traffic metrics from some of the largest tech companies are overstated or fabricated. In other words; they’re bullshit.
Pao was responding to a tweet by the Washington Post‘s Aram Zucker-Schariff, quoting the following segment of the article:
The metrics are fake.
Take something as seemingly simple as how we measure web traffic. Metrics should be the most real thing on the internet: They are countable, trackable, and verifiable, and their existence undergirds the advertising business that drives our biggest social and search platforms. Yet not even Facebook, the world’s greatest data–gathering organization, seems able to produce genuine figures.In October, small advertisersfiled suit against the social-media giant, accusing it of covering up, for a year, its significant overstatements of the time users spent…