Shiny Object Syndrome


Shiny object syndrome is the situation where people focus all attention on something that is current and trendy, yet drop this as soon as something new takes its place.

Shiny object syndrome, also called “SOS” is a pop-cultural, psychological concept where people focus on a shiny, new object, in other words whatever is most current, trendy, or the latest concept, regardless of how valuable or helpful it may ultimately be. While at the moment it seems to be something worth focusing one’s attention upon, it is ultimately a distraction, either a personal distraction or something that is done intentionally to distract others. People who face a fear of missing out (FOMO) are especially susceptible, as the distraction of shiny objects in themselves clouds judgment and focus.

The term shiny object syndrome is often used when people mistake something small and focused and fixate on it to the extent that they lose the…

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